A new dimension to website CSS?

Looking around for something new to add to one of our websites, I stumbled across a new technology being promoted by the leading address specialist, Allies Computing.

Following significant research & development throughout the last few years, Allies have just released an extension to the industry standard CSS style language which allows CSS to extend beyond the digital page.

Traditionally, Cascading Style Sheets or CSS is a web technology that is used exclusively to present content on web pages; typically applying styling to all elements of the page from text to images so that web designers & developers can build pages that look as they desire. Despite the power and flexibility of this technology however, it has historically been limited to controlling only what you are able to see on the screen.

This all changes. Today.

With Allies’ launch of a new “CSS Fragrances” extension, web developers now have a beautifully simple way to add scents and smells to web pages; building on the established CSS technology to make integration exceptionally easy.

By adding nothing more than a couple of lines of code and loading the new extension, you can ensure that visitors to your website are able to experience the smells you want to accompany your webpage.

Allies Customer Experience Designer, Stephen Keable is quoted as saying “This is a huge step forward for web developers” and Allies CEO, Dan Cooper commented that “CSS Fragrances is a great project we have been working on for some time now. To be able to excite the olfactory senses of website users across the globe represents another epoch moment for Allies.”

At launch, CSS Fragrances is available for free to any developer globally to use with 15 standard odours ready for use. Many more smells are under development, with Allies planning to release another 15 distinct fragrances every month throughout 2015 and beyond.

An API is also in the works apparently to enable brave developers to start creating their own smells by Autumn 2015, although this is expected to require use of some specialised sensory and aroma analysis equipment to properly break your desired target smell down into a compatible set of CSSF rules.

There’s a simple set of instructions to get started with over at http://fragrances.alliescomputing.com/ – 3 steps is all it seems to take to get up and running with Fragrances!


The initial 15 scents available at launch are detailed over at Allies Fragrances and include sure-to-be-popular fragrances such as Coffee, Wine, Beer, Wet Dog, Sea Air, City Traffic, Cut Grass, Choclate, Roses & Petrol.  An interesting combination, and I’m sure you’d be able to build your own custom combinations from these basics.

Allies are also in discussion with Google about looking to hook into AromaBase, which was originally developed for the now defunct Google Nose product line prior to the meteoritic release of its companion product, Google Eye (renamed shortly after launch).

Published 1st April, 2015

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